About us

Welcome to Naya - where every movement is a new beginning.

Born out of a passion for movement, wellness, and mindful living, Naya is more than just an activewear accessories brand - it’s a celebration of fresh starts. Rooted in the meaning of our name, Naya (“new” or “new beginning”), we believe that every stretch, every breath, and every step is a chance to start again.

Naya creates thoughtfully designed Pilates socks, hair clips, and sweatshirts. Each product is designed to inspire confidence, comfort, and creativity - whether you’re on the mat, in the studio, or just embracing your everyday routine.

Our Vision

To build a global community where movement is celebrated as a personal ritual, and every product we create serves as a gentle reminder: you can always begin again.

Our Mission

To empower women to move with intention and joy by offering elevated essentials that support self-expression, comfort, and confidence - one meaningful movement at a time.

Whether you’re flowing through Pilates, running errands, or just lounging in style, Naya is here to support every version of you.

Because every movement is a new beginning - and you’re always worth starting again.

Founders Note

I started Naya because getting ready for the studio always felt like an afterthought.

Mismatched socks, a clip that didn’t go with anything, a sweatshirt thrown on last minute. So I made the set instead.

Designed in Dubai, made in Turkey, where cotton is great quality.

Quality is the part I won’t compromise on, so every order is checked before it ships.

-Founder

Sweatshirts

Grip Socks

Hair Clips

Bundles

About us

Welcome to Naya - where every movement is a new beginning.

Founders Note